Why we use Gravity Forms

There are countless form plugins available for WordPress, so why do we always come back to Gravity Forms? It’s not just a personal preference; we are strategic about our plugins, and we base our choices on successful projects of the past and what plugin creators are doing to enable us to continue to succeed in the future.

Here’s a quick rundown of why we’ll be using Gravity Forms on your website builds:

We love a flexible plugin. Not only does Gravity Forms integrate beautifully with other parts of WordPress, it also acts as a central hub for data collection. With the ability to integrate with third-party systems, we can connect your forms to everything from email marketing platforms to CRMs. Gravity Forms gets your data exactly where it needs to go.

Gravity Forms has been around for a long time, and they’ve earned a reputation for being a trusted plugin that is well-supported. When choosing plugins for our websites, we want to go with options that aren’t likely to disappear, go down dramatically in quality, or suddenly become unsupported.

Out of the box, Gravity Forms offers better accessibility than many other form plugins available for WordPress. Just like the rest of a website, forms need to be usable by everyone, no matter what. The accessibility of Gravity Forms ensures that a form plugin won’t be dragging the overall accessibility down.

Different clients need different kinds of forms, and they range wildly in complexity. Gravity Forms has proven over time that the plugin is up to the challenge. With customization options, client websites will have access to everything from simple forms to intricate applications systems.

We frequently leverage add-ons for Gravity Forms that allow us to pull of specific functionalities with ease. Gravity Wiz/Perks often unlocks advanced functionality, pushing the boundaries of what typical forms can do. Gravity Kit displays form data on the front end of your site, while Gravity Flow builds intricate workflows directly in Gravity Forms.

HubSpot, Klaviyo, and other CRMs offer form solutions, but we almost always default to Gravity Forms. Not only does Gravity Forms typically offer a better performance on the WordPress-side, it also integrates easily via tools like WP Fusion, allowing for a robust and direct connection to a rang of CRMs and ESPs.

We’ve experimented with many other form builders as they’ve gained popularity, but we’ve always found their interfaces to be less intuitive or they lack the crucial features that Gravity Forms provides. When we’re building a site, we want to spend as little time as possible wrestling with the tool, and we want future adjustments to be a breeze.