SEO has 2 areas: technical and strategy. We do not provide strategy services, but we do include technical SEO as part of our build projects.
Included in Valerian technical SEO:
On a high level across all platforms, we include the following items:
- Hide from search engines for dev site
- Ensure that each page has a H1
- Ensure that we use the correct heading tags as we build pages/templates
- Set page titles and meta descriptions (must be provided to us OR accept AI)*
- Set pages/posts to “no index” (must be provided to us)*
- Set alt text for images (this is done automatically via AI)
- Set up schema for the appropriate posts/pages
- Add social media account links (must be provided to us)*
- Check business schema data is set and accurate (must be provided to us)*
- Check 404 page is configured
- Ensure site search is configured
- Configure XML Sitemaps
- Configure robots.txt
- Set up/install Google Tag Manager (Analytics)*
- Create Google Search Console account
- Submit site to Google Search Console*
- Submit site to Bing Webmaster Tools (must be provided access or have us set up)*
Some items can only be included if we receive a completed SEO questionnaire upon project launch.
A note on redirects
Redirects are quoted on a site-by-site basis.
For small- and medium-sized sites with redirects on the primary domain in WordPress, we can often include these without added scope.
However, for large sites or those with secondary domains, scope will have to be adjusted to include redirects.